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Elizabeth Beskin

Event Photography: The Top 10 Things to Look for when Hiring a Photographer

May 28th, 2009 by | Share Blog

Are you in the planning stages of an event? Does your company or organization depend on you to hire event photographers? If so, then it’s absolutely critical to choose wisely. The quality of images that you use to market your event in the press, to grace your website, or to illustrate your annual report is vitally important to how your company is perceived by clients, investors and consumers. If you really care how your brand is portrayed to the world, it is more important than ever to use the best event photographers you can find for your event. Substandard images can negate everything your carefully thought-out branded event has created. (more…)

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Elizabeth Beskin

The Right Headshot is Crucial for Social Media

May 26th, 2009 by | Share Blog

If you use any of the social media platforms, such as Facebook, Twitter, or LinkedIn, your image or photo is everywhere. Anytime you post anything: a blog, a tweet, an ad, or change your status, etc., you are representing yourself, your company and your brand. new_style_headshots_for_social_media (more…)

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Elizabeth Beskin

Old Navy Modelquins & 5th Avenue Digital Hit the Streets

May 13th, 2009 by | Share Blog

Old Navy Amplifies Advertising with Street Events

You may have seen Old Navy’s recent ad campaign using mannequins who “talk” to each other about their new spring fashions.  The spots stand out for their offbeat humor that plays off the mannequins being…well, not human.  To reinforce their new ad campaign with consumers, Old Navy has taken this concept to the streets of New York.[nggallery id=9]

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Elizabeth Beskin

Improving Employee Moral Now is More Important Than Ever

May 5th, 2009 by | Share Blog

Now it’s more important than ever to keep improving employee moral and keep the members of you staff feeling motivated and valued; ensuring they will continue to perform for you and will still be around when things pick up.

There’s a lot of bad news out there. Business owners and managers are feeling the pressure. And, the rank and file is feeling it, too. The massive layoffs, corporate mergers and even failures in the news can make even the most loyal employees fearful. Loss of productivity is one of the major symptoms of fear. Boosting employee morale is something you can’t lose sight of, especially in this economy. (more…)

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Elizabeth Beskin

Sudler and Hennessey and Fifth Avenue Digital team up at the Unity Walk for Parkinson’s

May 3rd, 2009 by | Share Blog

Every April, Central Park hosts the Unity Walk, benefiting people afflicted with Parkinson’s disease.

Sudler & Hennessey, one of the nation’s premier pharmaceutical advertising agencies, was recently asked by their client Mirapex, a Parkinson’s disease medication, to create an engaging promotional activity for their tent at the walk.  S&H’s main goals were increasing the event’s ROI and generating positive PR for their client’s target market. [nggallery id=13] (more…)

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