Sustaining Success in a Weak Economy

August 26th, 2010 by Elizabeth Beskin | Share Blog

5th Avenue Digital recently hit its two-year anniversary.  There were no celebrations – we’re too busy working!  But the occasion gave us a reason to pause and think about how far we’ve come in the two years we’ve been operating as our own entity.  I thought our blog readers might be interested in what’s happened since separating 5th Avenue Digital from Sarah Merians Photography, and what we’ve done to keep our business viable in this weak economy.

Over 10 years ago, while still a part of SMP, 5th Avenue Digital started by doing corporate photography, and we continued to focus on this segment after the split.  However, we soon realized we’d need to expand beyond this rather narrow market.  The companies officially separated shortly before the start of the economic meltdown.  Subsequently, the corporate work (particularly with our larger clients, Lehman Brothers and AIG) dwindled drastically.  We knew then that we’d need to regroup, find ways to reach new market segments and develop new offerings, if we were going to survive.
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How We Keep Our Photography Rates So Reasonable

August 16th, 2010 by Beth Baynum | Share Blog

I was speaking recently with Zak Kunish, an event planner we’ve long wanted to work with (because he’s also a cool and fabulous person), about our first job together.    We were reviewing our rates, and he said, “Is that all?  How do you guys make any money?”  It’s a fair question and it got me wondering how many other people we work with think the same thing.

Some people may interpret – wrongly – that a reasonable rate, or a rate they perceive as low, as a reflection of the quality of our photographers talent, or of our service.  Concerned that this may be Zak’s impression, I took the opportunity to explain how we’re able to keep our rates so reasonable.  His interest in my response prompts me to share this with our blog readers.
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The Hazards of an Old Headshot

August 11th, 2010 by Beth Baynum | Share Blog

Imagine this scenario: You’re at a conference and you’re about to speak before a group of industry leaders you’ve long admired.  It’s lunchtime and people are mingling.  One of these industry leaders approaches you, looks at your nametag and says, “Oh!  I’m glad you’re wearing the name badge because I wouldn’t have recognized you from your photo in the program.”

Now you’re feeling less like the expert you are and more like the imposter at the party.  And you’re kicking yourself for thinking your old headshot was okay and the fact that it was years outdated didn’t matter.  Clearly, it matters.

Part Two of the scenario: You’re being introduced by the conference moderator, and the headshot you provided, the one that was printed in the program, is flashing on the screen behind you.  You get on stage, and you can see a number of quizzical looks in the audience, going from the projected headshot to you.  Damn!   Now moving to the top of your new to-do list: contact a professional photographer about getting a new headshot.

In today’s media-savvy world, an outdated headshot can be a true liability to your career and your image.   If your face is in front of people in any way – on a website, blog, newsletter or program – a photo that’s years out of date puts you in a no-win situation.  Either you look like you’re denying your age and uncomfortable with growing older or you look passé and decidedly out of step, with that dated hairstyle and unfashionable suit.

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New Takes on Photography Add Pizzazz to Your Holiday Party

August 3rd, 2010 by Beth Baynum | Share Blog

As we get deeper into summer, many event planners – maybe like you? – begin thinking about the winter holidays.  If you’re planning a corporate holiday party, or if you’re a planner who works with companies on their parties, you’re always looking for ways to add some zest to this year’s holiday celebration, a way to take it beyond the typical.

While the economy seems to be (slowly) improving, most companies aren’t ready to return to the blow-out celebrations of the past. (It’s possible we’ll never return to those days, but that’s another subject.)  Shrinking event allocations can burden a planner’s list of challenges: how do you bring in fun, novel party entertainment that won’t gobble up the budget?

New ways to use photography offer the perfect solutions to party ennui.  Following are a few ideas to ignite your creative fire and bring much-needed pizzazz to 2010 holiday parties.  These ideas will deliver that “WOW” factor everyone wants for their events. Read the rest of this entry »