Headshots Make a Difference

November 14th, 2011 by Beth Baynum | Share Blog

We’ve long known the impact professional headshots can make to enhance a company’s image, but we recently found out that great headshots can also make a big difference to a not-for-profit organization, too.  In this case, the organization was the International Special Events Society (ISES) and the occasion was the Biz Bash Expo.

At this year’s Biz Bash Expo, we partnered with ISES to ramp up membership recruitment at their booth.  Every year at the Expo, ISES hosts a booth where they offer information and on-the-spot membership sign-up.  Typically, people have taken the information and deferred the membership application.  This year, ISES wanted to encourage memberships at the Expo by offering a free headshot to those who signed up, complete with professional make-up.

The membership drive was a huge success!   ISES garnered 15 new memberships at the Biz Bash Expo, a record for the New York Chapter and perhaps, they think, for the entire organization.  Seems on-the-spot headshots were the perfect incentive. Read the rest of this entry »

A Bat Mitzvah Girl’s Dream Comes True

November 4th, 2011 by Elizabeth Beskin | Share Blog

At five feet and seven inches, Isabel never really considered herself a contender for Next Top Model, but she’s still loved getting in front of a camera almost since the day she born.  Clothes have always loved Isabel, and Isabel has always had the right amount of style and attitude to pull off her amazing sartorial selections.

As her Bat Mitzvah approaches this November, Isabel and her family wanted to create a glamorous affair at The Capital Theater.  Isabel’s mom asked 5^th Avenue Digital to set up a modeling shoot in advance of the Bat Mitzvah, so they could have great photos to use for the sign-in book and other décor elements at the Mitzvah party.  That was the original reason for doing the shoot, but what resulted was an interesting realization.

Modeling is hard work, and everyone learned soon enough that it’s not nearly as exciting as a 13 year –old Bat Mitzvah girl would imagine.  There was more time spent sitting still in a make-up chair than there was in front of the camera.  The dresses were gorgeous, but heavy and a little itchy.  By the end of the day, our Bat Mitzvah girl was exhausted! Read the rest of this entry »