The Social Media Portal Sweetens a Promotion for Hershey’s S’mores

August 21st, 2012 by Beth Baynum | Share Blog

At the recent BlogHer Conference at the New York Hilton, Hershey’s was looking for a way to draw attendees to their promotional suite for their eternally-popular S’mores treats.  They accomplished this by creating fantastic interactive sets, with the help of the top-notch team at Empire Force Events , masters at the art of event marketing.

The Hershey’s Suite gave everyone a chance to make – and EAT! – S’mores while relaxing in the created settings.  One set was a campfire, the other a backyard barbeque.  After getting their photos taken, everyone used our Social Media Portal to email the pictures to friends and family, Tweet them and post them on Facebook.  This created lots of buzz and drew more visitors to the S’mores Suite.  It’s another example of event marketing done right.  The client was thrilled with the results and the photos are – of course – SWEET!

Meet the 5th Avenue Digital Team: Dakota LeBoeuf, Digital Technician

August 10th, 2012 by Elizabeth Beskin | Share Blog

The Digital Technician is a team’s image specialist, and here at 5th Avenue Digital, Dakota LeBoeuf is the resident expert  in managing the digital image files from the moment they leave the photographer’s camera through delivery to the client, whether that be in the form of a DVD, Web Gallery, Download Link or set of Proof Prints. The process is complex, involving file type conversion, image selection, image reorganization and integration of multiple cameras’ or photographers’ work, color correction, image processing, storage and archiving and, finally, export in the client’s preferred delivery method.  Consequently, the Digital Tech must be well versed in photographic technology and current media platforms as well as have a sharp and artistic eye. Dakota is also the go-to maven for jobs that call for special retouching (anything from removing a blemish, to placing Elvis Presley’s hair on every head in the photo), the addition of logos or special branding elements and all other creative adjustments to the images. The result: gorgeous final images that can be accessed and shared in any desired format.

Dressing for Successful Headshots

August 8th, 2012 by Elizabeth Beskin | Share Blog

A headshot will get you noticed, for better or for worse.  It is what people see first, before reading anything about your accomplishments or services.  If you’re going to take the time to do the photo session, you need to highlight your assets.  Hiring a make-up artist and stylist is essential to getting your best results. After all, this headshot is your brand and should convey your strengths and professionalism in the best possible light.  The stylist is indispensable for vetting your wardrobe choices and choosing the right combination.  The make-up artist ensures that your best features are highlighted and make-up is appropriate to the type of headshot desired.

General advice for looking your best:

• Avoid alcohol and high-salt foods the day before the appointment, and get a good night’s rest.
• Choose clothing that is tailored and bring something you feel comfortable in.  The type of clothing will depend on what you are trying to convey, but men typically come prepared with a suit or suit jacket, a dress shirt or two and sometimes a sweater; women bring a suit or jacket with a nice selection of blouses. Avoid white, ostentatious and busy patterns, stripes, colors that approximate your flesh tones, and overly bright colors. Keep jewelry to a minimum and make-up natural and flattering for daytime but not overly done.
• During the shoot, get comfortable, tell the photographer how you are feeling and what you wish to convey and…relax!

Six Reasons to Hire a Photographer for a Landmark Birthday or Anniversary

August 6th, 2012 by Elizabeth Beskin | Share Blog

Some occasions, such as landmark birthdays and anniversaries, call for the deluxe treatment. These are the once-in-a-lifetime events that, like a wedding, bar or bat mitzvah, or communion, are the defining experiences and happiest moments and of our lives. A professional photographer can capture all the emotion and significance in a way that friends and family just aren’t able to do—besides, everyone should be busy celebrating, participating, and just plain enjoying themselves.

Here are six more good reasons for hiring a professional photographer:

1. You won’t have to beg all your friends for photos.
2. You can make a small book and have fun documenting your special event.
3. It helps you remember the people who have been with you, helping you, your whole life.
4. Life is unpredictable, and it’s important to celebrate special life milestones for ourselves, parents, kids, and friends.
5. Take your life off Facebook and put it on your shelf, so you can look at it in comfort any time you wish.
6. No one can make you look as good as a professional photographer. Hire one so you can say, “Wow! I  looked GOOD at 50!”

Event Focus Friday with Paul Neuman

August 3rd, 2012 by Elizabeth Beskin | Share Blog

Where do art school, sculpting, antique hunting, a long history of family-run food businesses and a penchant for creative cooking get you? A top rating in Zagat’s and the respected title of “the caterer’s caterer.” Paul Neuman, the entrepreneur behind Neuman’s catering, is at heart an artistic soul with an eye for the eclectic and a taste for entertaining. Paul talks about influences and what it takes to succeed as a start-up.

Where did the idea for your business come from?

Neuman’s is the natural outcome of my family history in food (I am the fourth generation of Neumans  to be in the food business in NYC) and my interest and study of art in college. I have always loved cooking and entertaining and now I get to do it every day for thousands of people. Read the rest of this entry »

Enhancing Wedding Photography with New York City Locations

August 1st, 2012 by Beth Baynum | Share Blog

While Teresa and Thomas’s wedding employed many of the traditional elements, they added extra life to their wedding photography by including additional New York City locations that hold special meaning for them.  These location shots give their wedding photos verve and interest. Read the rest of this entry »