A New Year for 5th Avenue Digital

March 1st, 2010 by Elizabeth Beskin | Share Blog

This year marks a new path for us.  Last year was more about…what do we want to be when we grow up?  We did a lot of soul searching, deciding where we fit as a stand-alone company.  In 2010 we are acting on what we learned and rolling out our plans.

This is our first newsletter letting you know all that we’re doing at 5^th Avenue Digital and our sister companies.  Please let us know what you think!  We are always looking for new ideas and ways to improve, and we welcome your input.

5^th Avenue Digital started as an innovator in digital technology, at a time when the world was still using film.  We have taken that spirit of innovation and brought it into our mission, addressing our clients’ changing needs for our products and our services.  This month we are launching our deconstructed photo booth.

We have seen how the old fashioned photo booths are still hits at parties, but there is so much more you can do now with new technology.  We created a modern photo booth that allows your guests to have fun taking their own pictures, but at the same time offers many more options, such as custom designed prints with logos and branded images.  We have also made the booth accessible to output for A/V connection, when you want to project the images onto a large screen.  This allows all your guests watch the fun at the booth, and encourages everyone to join in.

Our social website is now live: www.5thAvenueDigital.com/social.   Thank you to all of you who allowed us to be part of your social occasions last year, without a website.  We are happy to report we’ve had wonderful feedback from our new business model of representing top talent, and we look forward to sharing some of our new talent’s amazing work.  Some of the photographers 5^th Avenue Digital is currently representing include Robert Evans, Julie Skarratt, Daniel Kruger and others.  We look forward to sharing many happy occasions with you in the coming years.

5^th Avenue Digital is still doing amazing events for the corporate community.  We are well known for our onsite print service and get asked to do all sorts of interesting events.  This month’s favorites were for The North Face and for fashion bloggers during New York fashion week.  Both events brought fun and community-building opportunities to everyone who participated.  You can read more about them on our blog.

There are also many developments with our sister companies.  I’ve created these related businesses because it’s natural for me to see areas of opportunity in the market – holes that need to be filled.  While co-owner at Sarah Merians Photography, I discovered that many people were using freelance photographers but had no place to make beautifully crafted albums.  I launched Album Boutique to fill this hole, to rave reviews.  The website offers high end albums at a third the price of albums offered at traditional photography studios.  This service is an added bonus to our social photography clients, because they are able to seamlessly take the images we provide and make an heirloom-quality album, while taking advantage of the significant savings.

In exploring the right avenues to launch Album Boutique., I went in search of the perfect bridal event to meet my target brides face to face.  I couldn’t find one.  So, along with Maya Kalman of Swank Productions, I came up with Ultimate Engagement. This is an event where brides get to make pre-scheduled appointments with some of the masters in our industry.  On March 14^th, 5^th Avenue Digital will be at the Ultimate Engagement event, representing the work of Robert Evans and Julie Skarratt.  If you have not met either one, I’d love to offer you the chance to come by.  Please contact me if you are interested.

We look forward to sharing more of our clients’ intriguing work in the pages of our Business Behind the Artistry blog – and maybe featuring your work, too.  We are getting a lot of traffic at our blog and will continue to showcase actual events we’ve done, as well as the folks who work on these events, with video interviews and tips from experienced industry leaders.

We hope you will be a part of this community.

If you are new to social media – or even if you consider yourself an expert – we hope you will connect with us in our various social media communities.  I am always happy to answer any questions you may have and love speaking to groups about social media.  I have gotten many clients and friends through my involvement and I’m thrilled to share what I’ve learned.

So jump in and join the conversation!  You can comment on this post, follow me on twitter @elizbeskin and/or sign up as a fan on Facebook.  Have a stupendous March, and I look forward to hearing from you.