Because nothing is the same as it was ten years ago…
Ever since the internet came to be, information is on overload.Â There is so much easy access to information from blogs, wedding websites and directories of vendors, most consumers find the choices overwhelming.
I started my career in the photography industry, where brides first started to purchase their wedding services online.Â I saw photographers shoot one wedding with their inexpensive cameras, create quickie websites and â€“ voila! â€“ they suddenly became experienced wedding photographers.Â Most people couldnâ€™t detect these photographersâ€™ lack of real experience or artistry from their websites.
As an entrepreneur, I noticed that these brides still wanted heirloom albums.Â I created Album Boutique to fill that hole in the market and give all brides a chance get a high quality bound album for a reasonable price.
In the course of responding to the changes in the marketplace and creating Album Boutique, I saw a downside in online retail.Â Itâ€™s that, online, you donâ€™t get a chance to meet the person youâ€™re dealing with face-to-face, or to discover whatâ€™s unique about the people you may choose to orchestrate your perfect wedding day.Â Everyoneâ€™s personality and individual style is reflected in their work, but shopping online you usually miss that.
As the launch approached for Album Boutique, I began to search for a place where brides and grooms could touch the products and learn about the Album Boutique options.Â I visited a number of bridal shows but quickly became disillusioned.Â The shows I visited were more like cattle calls, and as I wandered around the vibe felt like something right out of reality TV.Â I couldnâ€™t find a venue or format that enabled me to present my brand in a warm and civilized manner.
One eveningÂ last year, while I ventured into another so-called â€ťluxuryâ€ť bridal event with Maya Kalman from Swank Productions in tow, we looked at each other and knew there had to be a better way.Â We could see each otherâ€™s creative wheels in motion.
Maya is a wonderful producer of corporate events and beautiful high end weddings. She approached the concept from a producerâ€™s point of view, so her insights were vital to determining its viability.Â Over the next few weeks, we continued refining the idea until we recognized that weâ€™d discovered a hole in the market we were uniquely qualified to fill. Together, we knew we had what it took to create something truly exciting.
Maya and I share the same ultimate objective as our many colleagues in the industry: to grow our respective businesses.Â We knew if our event could meet this objective for us, it would also be successful for the other vendors involved.Â With the support of many friends and colleagues we have worked with over our collective years in the industry, this event is sure to make an impact!
The Ultimate Engagement was created to be everything an upscale bride wants as she prepares for her wedding: a place for ideas, for fashion, for education, and for meeting with the Masters of the New York wedding industry.
This is an event where brides get to make pre-scheduled appointments with some of the masters in our industry.Â In addition to showcasing our albums, 5th Avenue Digital will be at the Ultimate Engagement event, representing the work of Robert Evans and Julie Skarratt.Â If you have not met either one, Iâ€™d love to offer you the chance to come by.Â Please contact me if you are interested.
I hope youâ€™ll join us for the first bridal event to revolutionize the way brides talk to vendors face-to-face, on March 14th at Gotham Hall.