Facebook
Linkedin
RSS Feed
Twitter
Delicious
Digg
Flickr
Friendfeed
Furl
Mixx
Myspace
Newsvine
Reddit
Sphere
Stumble
Jimmy Choo Courts Fashion Bloggers with In-Store Photography
June 4th, 2012 by Beth Baynum | Share Blog
In today’s fashion industry, bloggers have great influence. Fashion blogging has become an industry in itself, and retailers know that bloggers have the power to activate consumers, accelerate trends and popularize brands. The smart folks at Jimmy Choo have created special in-store events tailored to fashion bloggers, tapping into the universal love for high fashion shoes.
For their latest in-store event, Jimmy Choo asked 5th Avenue Digital to provide photography for a group of fashion bloggers who were invited to try on and be photographed in their favorite Jimmy Choo styles. With minimal space and maximum expertise, we created the look of a high fashion shoot, with full length shots of the bloggers. We then provided a customized website from which the bloggers could access, download and publish their photos.
The event was a big hit for Jimmy Choo and the bloggers’ delight is seen in their faces! Take a look a the link for more of the photos.
