Headshots Make a Difference

November 14th, 2011 by Beth Baynum | Share Blog

We’ve long known the impact professional headshots can make to enhance a company’s image, but we recently found out that great headshots can also make a big difference to a not-for-profit organization, too.  In this case, the organization was the International Special Events Society (ISES) and the occasion was the Biz Bash Expo.

At this year’s Biz Bash Expo, we partnered with ISES to ramp up membership recruitment at their booth.  Every year at the Expo, ISES hosts a booth where they offer information and on-the-spot membership sign-up.  Typically, people have taken the information and deferred the membership application.  This year, ISES wanted to encourage memberships at the Expo by offering a free headshot to those who signed up, complete with professional make-up.

The membership drive was a huge success!   ISES garnered 15 new memberships at the Biz Bash Expo, a record for the New York Chapter and perhaps, they think, for the entire organization.  Seems on-the-spot headshots were the perfect incentive.

The draw was two-fold: first, everyone walking by could see our make-up artist extraordinaire, Filis Foreman at work and our photographer, Stavros, doing the headshots.  This created some curiosity and buzz.  Secondly, for those contemplating a membership to ISES, the offer of a free professional headshot was enticement enough to seal the deal.

It’s gratifying to know that the headshot photographer and make-up artist we provided made such a difference to the ISES membership drive.  Filis was phenomenal, making everyone look better than they ever thought they could.  Stavros delivered outstanding headshots, working in minimal space and on the fly.  All-around, it was a successful venture for everyone.

ISES has said they want to repeat the promotion next year, so if you’re interested in ISES and want a new headshot, look for us at the 2012 Biz Bash Expo!