The Fun (and Art) of Marketing YouBooth photobooth at Trade Shows

October 26th, 2011 by Elizabeth Beskin | Share Blog

Having been in the event industry for over 20 years, naturally I’ve become adept at working trade shows and other industry events.  I like them because they offer opportunities to mingle with some of the movers and shakers in both the social and corporate events industry.  This week was one of the most fulfilling for my little networking self.

The YouBooth photobooth was a huge hit at The Knot gala, the first event I attended in my marathon week of networking events.  We brought in our YouBooth “photobooth” to give everyone there a chance to see it in action.  Carley and her dynamo team at The Knot were lovely to work with and many industry friends stopped by to check out the photobooth.

To give the picture-taking a focus, we decided to pose the question, “What’s Hot in Weddings?” and provided an erasable white board on which everyone could write their answer.  This infused the YouBooth photobooth function with some creativity and gleaned many interesting answers.

Bottom line: everyone found the YouBooth entertaining, and best of all, they had an opportunity to upload their photos directly to Facebook, Twitter or email.  This was the first time we’d offered the image sharing feature for a large group, and it was a huge hit. I was beyond thrilled to hear Xochitl from Always A Bridesmaid declare it was the best photobooth she’s seen.

The next night we made our yearly appearance at the BizBash pre-tradeshow party, and brought along YouBooth photobooth.  The social media mavens were in full blast and the crew enjoyed our new social media feature.  We included props for this event, which reminded me yet again of what a difference adding a few fun props makes.  Everyone seems to smile more when you add props!

The following day was the BizBash Expo, where we did double duty.  Our YouBooth was in the social media lounge, and at the ISES booth we offered headshots with professional make-up, beautifully provided by Filis Foreman Make-Up view images here.  Everyone who signed up with ISES at the Expo received the make-up session and a professional headshot.  The promotion was a huge success for ISES, yielding 15 new memberships in one day – a record number that’s sure to be envied by other ISES chapters.  We’re happy to have been a part of that.

I treasure the relationships I’ve developed in our industry, and these events give me wonderful opportunities to reinforce them.  It was so gratifying to show the newest developments of the YouBooth photobooth to the world and to hear all the valuable feedback from my friends and colleagues.  Working these events takes some finesse – and stamina! – but the payoff is invaluable.