Onsite Digital Photography Brings the Brand into the Home

March 13th, 2009 by Elizabeth Beskin | Share Blog

PR and Marketing Agencies are using onsite digital photography as a way to give their clients a return on investment and as a way to bring the brand into the home to keep people thinking about the event and the brand after they leave.

Onsite digital photography and green screen technology bring the brand home

Expensive commercials are being vetoed. Exorbitant ad budgets are a thing of the past. Guerilla marketing is the answer. Guerrilla marketing relies on imagination rather than big marketing budgets. And imagination can take a branding event and turn it into a lasting memory. That’s what onsite digital photography and green screen technology can do.

As more and more companies demand multi-dimensional media plans, agencies are looking for creative wa

ys to accomplish their goals. At Fifth Avenue Digital, we provide the expertise in onsite digital photography to transform an event into a branding opportunity with legs. We create custom screen images with company logos, brand

messaging, and exciting backdrops. We take pictures of the attendees, print them, and frame them right at the event. Attendees go home with a unique memento of the event complete with company branding and our production team managed the project from beginning to end.

Giving attendees a branded memento to take home extends the life of the event.

The Spray n’ Wash event at Grand Central Terminal

Last month, Illinois-based JSH&A Public Relations and Empire Force Events staged a morning of “tips on color retention” under a quarter-mile of laundry hung in Grand Central Terminal to promote its new Bright & White spray.

At the two-hour event, consumers lined up to have their photo taken in front of a T-shirt that said, “I listened to my clothes at Grand Central!” on a stage set strung with laundry lines. Fifth Avenue Digital provided the background design, photographer and onsite digital photography team. Everything went off without a snag. The agency was happy, their client was happy and the attendees had a wonderful time!

The Huggies’ Pull-Ups Event at the Helen Mills Theatre

Earlier this month, Fifth Avenue Digital again provided digital photography with green screen technology for the Edelman Brand Experience event featuring Huggies’ Pull-Ups. The “Pull-Ups Potty Dance” featured story time for kids and a disco dance floor complete with mirrored ball and fun music to dance to. Moms and kids had their pictures taken, which were printed with the Huggies’ Pull-ups logo and set in a branded frame right at venue.

The event gave moms and toddlers the opportunity to engage in active play while learning more about Huggies’ Pull-ups. Brand exposure and product information was delivered in the process.  And, the brand message was the taken home as a photo memento.

The children were definitely the stars, and the event was a great hit with the moms, with the team at Edelman Brand Experience and with their client.

The consumers at the events for Spray ‘n Wash and Huggies happily participated and the photos that they took home will help keep the fun and the brand messages alive long afterwards.