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Fashionistas Love Green Screen Photography
February 23rd, 2010 by Beth Baynum | Share Blog
It’s only natural, when you think about it, that the fashion industry has so quickly adopted the internet and all its permutations. After all, fashion is a visual industry that relies on consumers picking up new trends. What better way to make that happen than with fashion blogs and websites?
Fashion websites are popping up all over, almost daily, spawning a thriving new genre of the fashion industry. Some sites provide a visual venue for fashion-hungry hipsters who like showing off their outfits, while others feature fashion bloggers. For all these websites, photography is a vital component.
This dynamic was driven home recently at a website launch party sponsored by Like.com, at Helen Mills Theatre and Event Space , during the Independent Fashion Blogger Conference. Like.com teamed up with the folks at Weardrobe.com to help launch Weardrobe’s new virtual styling site, called Couturious. As part of the event, 5th Avenue Digital set up a green screen photo station where event guests strutted their stuff in front of Versailles and other cool virtual scenes.
The launch party guests, mostly fashion bloggers, posed in front of the green screen to showcase their outfits. Couturious has posted the images on their website, where people can vote for their favorite. Take a look for yourself: http://www.weardrobe.com/contests/36
As a remembrance of the special event – and to reinforce the website launch – all the event photos were printed onsite with the Couturious logo. Everyone was able to leave with visual proof of the coolness of their outfits!
Given how integral the relationship is between fashion events and the post-fashion event blogosphere, hosting an event without a photo station and onsite printing is a wasted opportunity. These fashion websites get so much mileage from their event images, not only at the event itself, but afterward on their sites and in the hands of those who attended the event.
For the fashion industry, event photography is the new MUST-HAVE accessory!
