Onsite Photos Warm a Winter Day

February 18th, 2010 by Beth Baynum | Share Blog

One of the most rewarding aspects of our work here at 5th Avenue Digital is being involved in events that truly help local communities.  When I see a company that brilliantly merges their marketing efforts with positive social programs, using social media to promote them – well, I have to admit to being impressed and thrilled.  It’s rare to see all these elements come together so effectively.

The North Face, the well-known manufacturer of clothing for outdoor enthusiasts, is the latest company to thrill me with their blend of branding, event marketing and community outreach.  We were pleased and gratified to assist in one of these community events last Saturday, February 13th.

This special event was created and sponsored by Planet Explore, a new online community enabled by The North Face.  Planet Explore, dubbed “a portal to the outdoors,” helps individuals and families learn about and participate in outdoor activities and events in their area.  Planet Explore teamed up with the New York Restoration Project to produce the Winter Warm Up event in Swindler Cove Park, at the Northern tip of Manhattan.

The mission of the New York Restoration Project is to restore, revitalize and develop under-resourced parks in the five Manhattan boroughs, so no New Yorker suffers from lack of healthy and natural spaces.  This makes them the perfect partner for the Winter Warm Up, which featured nature walks, ice fishing, a winter sports obstacle course, entertainment and – this is where we come in – photos printed onsite that people could take home with them.

We’re happy to say our photography station was one of the most visited activities at the event!  We worked directly with Aloft Group , a marketing / event agency that helped produce the event for Planet Explore, to provide photos of the kids and their families.  Event attendees got their picture taken in front of a snowy Mount Everest backdrop, and moments later received their printed photo.

To further reinforce branding for Planet Explore and The North Face, the photos were printed with their logos.  Branding photos is easy and inexpensive to do, yet it’s the most effective way to position your company or product name front and center in the minds of your customers.

Despite the cold, attendance at the Winter Warm Up was beyond expectations.  Kids and grown-ups alike enjoyed the food, games, winter walks, and product give-aways from The North Face.  And thanks to our photographer and the onsite prints, they’ll always have a tangible reminder of this special event.