Tips for a More Effective Headshot

July 6th, 2010 by Elizabeth Beskin | Share Blog

You know the importance of having a great-looking headshot for your website, social media sites, branding and marketing efforts.  If you don’t already have an up-to-date headshot, it’s understandable you may feel a sense of urgency to get “something” out there so you can start using it for all these purposes.  And in the short term, that may be an acceptable compromise.

But don’t fall into the trap of allowing a less-than-fabulous headshot to linger on your LinkedIn profile!  If your headshot isn’t current, doesn’t look professional nor show you at your best, it’s time to change it.

Don’t make the mistake of settling for an up-against-a-white-wall shot that your friend took yesterday.  It may be current, but won’t look professional. Remember, this is a photo that potentially everyone who comes in contact with you will see.  That’s right…all those eyeballs are on YOU.  A professional, flattering, effective headshot is well worth the small investment.

How do ensure you get an effective, professional headshot?

1.    Find a professional photographer who knows how to properly light your face to look its best.  Lighting is crucial and getting it right requires an expert.

2.    Make sure the photographer has a simple, flattering background.  Sometimes you’ll be locked into using a standard background that’s on your company’s website, but usually these are universally flattering.  As long as it’s simple and not distracting, a professional photographer can ensure the background color won’t make you look washed-out.

3.    If possible, schedule your headshot session for a time when you can arrive a little early, and not feel rushed about leaving.  Being relaxed adds an air of composure to your portrait.

4.    Before the session, drink plenty of water and get a good night’s sleep.  You’d be amazed what a difference this makes: dehydration and fatigue really come across on camera.

5.    Dress in the fashion you feel best represents you and your business. Your photographer should be OK with you bringing some clothing options.  Jewelry (if any) should be limited to non-distracting pieces.  Medium to dark solid colors are best.  Small patterns are OK, but avoid checks and flesh tones.

6.    Your photographer should have a professional, theatrical-quality make-up mirror in his studio.  Use it!   Make sure your tie is straight, your scarf adjusted just so, that cowlick smoothed down.  Take a moment to be sure that you look the way you want to be seen.  The added confidence of that one moment will read in your photos.

Following these basic steps will give you the platform required for today’s competitive marketplace.  It all starts with YOU at your best, and the synergy you’ll find with the right photographer.

To see more examples of executive headshots click here