A New Year for 5th Avenue Digital

This year marks a new path for us.  Last year was more about…what do we want to be when we grow up?  We did a lot of soul searching, deciding where we fit as a stand-alone company.  In 2010 we are acting on what we learned and rolling out our plans.

This is our first newsletter letting you know all that we’re doing at 5^th Avenue Digital and our sister companies.  Please let us know what you think!  We are always looking for new ideas and ways to improve, and we welcome your input.

5^th Avenue Digital started as an innovator in digital technology, at a time when the world was still using film.  We have taken that spirit of innovation and brought it into our mission, addressing our clients’ changing needs for our products and our services.  This month we are launching our deconstructed photo booth. Read the rest of this entry »

Fashionistas Love Green Screen Photography

It’s only natural, when you think about it, that the fashion industry has so quickly adopted the internet and all its permutations.  After all, fashion is a visual industry that relies on consumers picking up new trends.  What better way to make that happen than with fashion blogs and websites?

Fashion websites are popping up all over, almost daily, spawning a thriving new genre of the fashion industry.  Some sites provide a visual venue for fashion-hungry hipsters who like showing off their outfits, while others feature fashion bloggers.  For all these websites, photography is a vital component.

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The Photo Booth – Deconstructed

5th Avenue Digital has updated the photo booth experience with a modern, more streamlined operation and presentation.  We’ve deconstructed the booth, taking away the walls so people can move around in front of the camera and still have an onsite print experience.

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Onsite Photos Warm a Winter Day

One of the most rewarding aspects of our work here at 5th Avenue Digital is being involved in events that truly help local communities.  When I see a company that brilliantly merges their marketing efforts with positive social programs, using social media to promote them – well, I have to admit to being impressed and thrilled.  It’s rare to see all these elements come together so effectively.

The North Face, the well-known manufacturer of clothing for outdoor enthusiasts, is the latest company to thrill me with their blend of branding, event marketing and community outreach.  We were pleased and gratified to assist in one of these community events last Saturday, February 13th.

This special event was created and sponsored by Planet Explore, a new online community enabled by The North Face.  Planet Explore, dubbed “a portal to the outdoors,” helps individuals and families learn about and participate in outdoor activities and events in their area.  Planet Explore teamed up with the New York Restoration Project to produce the Winter Warm Up event in Swindler Cove Park, at the Northern tip of Manhattan.
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5th Avenue Digital Introduces a Modern Take on the Photo Booth

The fun of a photo booth never grows old.  Everyone crams into the little space and the camera snaps away, catching all your friends’ faces at their goofiest…it’s a blast!  But it’s also cumbersome and a bit old-school.

Until now!  5th Avenue Digital has re-created that carefree photo booth experience with a modern, more streamlined operation and presentation.  We’ve deconstructed the booth, taking away the walls so people can move around in front of the camera.  It’s like a photo booth set free!   And because people feel more comfortable and relaxed, they get better photos.

Plus: instead of the old strip of photos – and only the strip – you have options.  We can program the booth to deliver a series of images – two, three or even six separate photos; it’s your choice – on one 4×6” or 5×7” print, in black and white or in full color.  We also can brand the photo with a name for a B’nai Mitzvah or wedding, or with a logo for a corporate event.

The 5AD Photo Booth is even lovely to look at – not an ugly black box.  It’s a beautifully varnished birch wood chest with a plexiglass top, roughly the height and width of an average adult, but slightly deeper.  All the elements (camera, printer, paper) are self-contained in the booth, giving a clean silhouette.  Unlike traditional photo booths, ours is free standing with no cramped seating to squeeze into.  You just stand in front of it, press the foot pedal, and voila!  Out come your photos.
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The Best of 2009 Photo Gallery

[View with PicLens]

Green Screen Photo Greatness

Lately, green screen photography has become more in-demand for events.  In taking on these projects we’ve found new ways to use green screen technology that yields big benefits for our clients.  Here’s a run-down of some of these innovations that may spark ideas for your events.

For St. Joseph’s Hospital gala at the Museum of Natural History, they wanted to break away from the usual “stand and smile” portrait photo, and offer something a little different.  Playing off the location, we created a green screen photography background using a photo of one of the dioramas at the museum. Read the rest of this entry »

Maximizing your Headshot Effectiveness

on-location and in-studio headshots

You know the importance of having a great-looking headshot for your website, social media sites, branding and marketing efforts.  If you don’t have an up-to-date headshot, it’s understandable you may feel a sense of urgency to get “something” out there.  And in the short term, that may be an acceptable compromise.

But don’t fall into the trap of allowing a less-than-fabulous headshot linger on your LinkedIn profile!  If your headshot isn’t current, doesn’t look professional nor show you at your best, it’s time to change it. Read the rest of this entry »

ABC Launches New Season

What could be more appropriate for a launch event than the Mother of all aircraft carriers: Intrepid?

After viewing a presentation about the new season in Intrepid’s theatre, guests were served burgers and sushi – fitting cuisine for a World War II Battleship! Attending the event were WABC newscasters.

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Fans from Across the Pond

Just as we are fascinated by things British (like the Royals!), so are Brits entranced by Americana. New York City has its own special allure, fomented by movies and television programs such as “Sex and the City.” For many Brits and Americans (like it or not), the characters from “Sex and the City” personify modern New Yorkers. This fact was brilliantly demonstrated last week at an event produced by the UK-based company Incentivise.  Read the rest of this entry »