Golf Outings Resurge

May 18th, 2011 by Elizabeth Beskin | Share Blog

Are golf outings back this summer?  We have been seeing the signs.  This seasonal corporate marketing basic fell out of popularity over the past several years, as corporate events – particularly those that smack of any lavish spending – ebbed with the economy. Read the rest of this entry »

Wedding Photography to Avoid

April 7th, 2011 by Beth Baynum | Share Blog

With wedding photography, as with many things in life, it’s just as important to know what NOT to shoot, as it is to know what should be photographed.  Below are a few examples, courtesy of The Huffington Post, which hilariously illustrate the type of photography you DON’T want on your wedding day.

Every wedding shoot will have a few “not meant for prime time” photos.  Here at 5th Avenue Digital, we carefully review your images and edit those shots that, like the ones below, shouldn’t be seen, and any that are just plain unflattering.  Then we color-correct the good shots, so your final web gallery and DVD of images have hundreds of excellent shots you’ll love and use.

This way, your awful shots won’t even be seen – and won’t end up on some random website for all to laugh at.  But that doesn’t mean we can’t have some fun with these unfortunate photos!

The Changing Landscape of Wedding Photography

March 7th, 2011 by Elizabeth Beskin | Share Blog

Wedding photography is rapidly changing before our eyes.  While I knew this before attending WPPI, the annual Wedding & Portrait Photographer Conference in Las Vegas, absorbing what I learned there certainly underscored this fact.  With so many young talents rapidly entering the market, established photographers can stand out only by virtue of their experience, and how they use it to push the boundaries of their art.
The abundance of blogs and other media outlets for photographers to get their work published has provided a plethora of places looking for good content to brighten their pages. This phenomenon has infused the industry with fresh perspectives.  Not since Dennis Reggie gave way to the photojournalistic movement in weddings, back in the 80s, has there been such a radical shift in style.
High-end digital cameras have engendered a new style of shooting, which has brought an emerging category of stylized engagement shoots to the foreground.  Whether featuring a vintage aspect or some romantic romp in the city, this new type of shoot lends renewed excitement to the photographer, as well as the bride and groom looking to personalize their particular love story.
One of the hallmarks of this style seems to be the use of natural light – or in my terms, lack of good lighting equipment!  This is where real, hard-won experience pays off, and where the true artists separate themselves from the pack of newbies.
Every year, I look forward to seeing the work of the established players in the field and what they are able to do with their artistic passion. There is no denying technique and the gorgeous results these masters deliver for their wedding clients.  This is clearly seen in the competition sponsored by the conference.  An annual highlight, the competition allows photographers to submit images for judging by their community.  It’s sort of like a wedding and portrait photographers’ Oscars.
Not being a photographer myself, I’m able to fully appreciate the artistry and expertise that goes into taking some of these images.  These are not the editorial-style images seen in blogs and brides magazines, but photographs taken by skilled masters of real people in real-time life situations.
I am proud to be representing some of these masters at 5th Avenue Digital, and to watch our long-established photographers incorporate these new trends.  It is our goal to represent a wide range of talent and creative options, at price points suitable for almost any wedding budget.  In my next post, I will introduce our newest addition, Alan Weiner, and showcase the exceptional work our established photographers are doing that reflect this modern, fresh style.

Seeing with the Eye of an Artist

February 4th, 2011 by Elizabeth Beskin | Share Blog

One of the photographers who works with us, Jesse Anders, has taken a wedding photo that always reminds me of a painting by Thomas Gainsborough.  Jesse says this wasn’t purposeful, but it does speak to his artistic eye – and to his talent as a wedding photographer.  What do you think?

ISES and Luxury Marketing Council First Joint Event

March 20th, 2009 by Elizabeth Beskin | Share Blog

We are pleased to have been the photography sponsor of the recent ISES / Luxury Marketing Council joint program on How Luxury Brands Use Special Events in This Challenging Economy.  This event, held at the W Hotel at 41^st Street and Lexington Avenue, featured panelists from several brands which cater to consumers in the top income echelons. Read the rest of this entry »