Gravity Summit-Brand Marketing using Social Media

December 14th, 2009 by Elizabeth Beskin | Share Blog

A few months ago, a new social media friend and business associate asked if I was coming to Boston to go to Gravity Summit, her favorite with social media event of the year,because it focused on brand marketing.  I was unable to make the trip, having just got back home to New York from my first session at Harvard.   Luckily, the event was streamed live on CNN.Live. 

I was glued to my computer far longer than I had time for, as I grasped as much as I could from the masters in this new world of  brand marketing and advertising.  Included were social media branding superstars such as Gary Vaynerchuk, Ramon DeLeon and MC Hammer.  I learned so much from this presentation, that when I recently learned the Gravity Summit was coming to New York City, I was quick to sign up.

The day was packed-full of speakers who look at social media from the perspective of  brand Marketing and advertising.  They examined how people are using social media campaigns to change their businesses, and more importantly, how they are able to track those changes. Read the rest of this entry »

How Major Corporations Use Branded Photography for Marketing

November 19th, 2009 by Beth Baynum | Share Blog

Today’s consumers are inundated with media messages.  We get bombarded from all sides with advertising, so much that we end up tuning out most of it.  This fact isn’t lost on corporations.  They are hungry for new ways to more directly connect with their customers.

These companies are learning that branded photography is an ideal way to create a personal, one-on-one connection with their customers.  And because the connection is created with a photograph, it’s personal, tangible and lasting.

So who’s doing this, and how?  Here’s a round-up of some recent events we’ve produced using branded photography for large corporations.

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