Pets Steal the Show, and the Event Photographs!

June 14th, 2010 by Elizabeth Beskin | Share Blog

We all know that animals, particularly our pets, are naturally ideal photography subjects.  Under the aegis of a patient professional photographer, animal photos can be particularly striking and evocative.  That’s why we were so excited to cover event photography at the NYC Pet Show on May 22nd and 23rd at the Metropolitan Pavilion.

Organized by CCK Global Events, in partnership with the American Pet Products Association, the NYC Pet Show was created to address the needs and interests of city-dwelling pet owners.  With appearances by the Dog Whisperer, Cesar Millan, and other pet-centric celebrities, plus presentations from industry experts on topics such as where to travel with your pet this summer, the show featured products and services to help enhance owner/pet relationships.

Because this was the first year for the NYC Pet Show, CCK Global Events, a full-service event sales, production and marketing company, decided it was important to document the presentations, exhibitors and attendees with event photography.  5th Avenue Digital photographers were on hand both days to capture all the unpredictable antics that animals create – especially pets with their fanatical owners. Read the rest of this entry »

Maximum Impact for Photo Booth Portraits

May 25th, 2010 by Elizabeth Beskin | Share Blog

5th Avenue Digital recently had the good fortune to introduce the versatility of our new photo booth, called YouBooth, to a premier event planning company in New York.  They wanted portraits taken and printed onsite at an event they were producing for an area hospital’s gala event.  They also wanted the portraits projected on large screens for everyone at the event to see.

When they heard about YouBooth, they knew it was perfect for the gala.  The event was held at Steiner Studios in Brooklyn, on the third and fourth floors with to-die-for views of the city skyline.  They wanted a YouBooth unit on each floor, to give everyone an opportunity to get in on the photo fun.

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Making a Mitzvah Stand Out – From Cake to Photography

March 1st, 2010 by Elizabeth Beskin | Share Blog

Everyone wants their child’s B’nai Mitzvah be uniquely special, from the service to the cake,to the  photography.  Conversely, thirteen year-olds are all about fitting in.  They want their celebrations to be different and fun – but not too different, and mostly fun!

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Reflections on Harvard Business School and my Event Photography Business

December 9th, 2009 by Elizabeth Beskin | Share Blog

I have been asked many times to discuss the value I have received going through this intense program to receive a Harvard Business School education at this stage in my life and career. It’s a three year program for entrepreneurs who work inside their businesses and meet the business criteria requirements.

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Event planners luncheon on Social Media

August 14th, 2009 by Elizabeth Beskin | Share Blog

I had the privilege and honor of being invited to speak about social media to the event planners in my industry this week at the newly opened Oak Room in the Plaza Hotel.

I had such a great time sharing my knowledge and helping people understand how they can use social media to help drive traffic to their site, raise their companies awareness, publicize their events and just understand why it’s so important in today’s environment.

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How To Promote Your Brand Using Onsite Photography

August 9th, 2009 by Beth Baynum | Share Blog

Everyone has a brand, even if they don’t know it.  Your brand is Who You Are, your company name and all that stands behind it.  Some people mistake their logo for their brand.  Your logo is not your brand; it is a symbol of your brand.  But just as your face gives the world an initial idea of who you are, your logo conveys an initial impression of your company’s brand.

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Fans from Across the Pond

June 25th, 2009 by Beth Baynum | Share Blog

Just as we are fascinated by things British (like the Royals!), so are Brits entranced by Americana. New York City has its own special allure, fomented by movies and television programs such as “Sex and the City.” For many Brits and Americans (like it or not), the characters from “Sex and the City” personify modern New Yorkers. This fact was brilliantly demonstrated last week at an event produced by the UK-based company Incentivise.  Read the rest of this entry »

W Hotel Continues Nationwide Expansion

June 19th, 2009 by Elizabeth Beskin | Share Blog

Following shortly on the opening for the W Hotel in Hoboken, the team at Relevent opened another W Hotel in Ft. Lauderdale last week — and Fifth Avenue Digital was there to assist. The newest flagship hotel in the W chain is built to resemble a ship, complete with a Whisky Blue bar by Randy Garber and a Bliss spa, perfect compliments to the hip crowd the W hotels attract.

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A Homerun for the New Yankee Stadium

June 9th, 2009 by Elizabeth Beskin | Share Blog

Last week, the event staff at Yankee Stadium hosted a soiree to showcase their spaces to event planners. Of course when it comes to events, planners are the most critical audience, but the lovely Emily Hamel and her team covered all the bases to wow their guests.

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Photography as Entertainment provides a WOW factor at W Hotel’s Grand Opening in Hoboken!

April 29th, 2009 by Elizabeth Beskin | Share Blog

Hoboken went hip last week, with the grand opening of the new W Hotel.  Produced by Relevent, the event had all the hallmarks of a Hollywood premier.  Fifth Avenue Digital played a pivotal role, first as quasi-paparazzi, shooting celebs and other guests as they entered the event.  We then digitally enhanced the images by applying unusual transitions, black-and-white inverses, color overlays and other wild effects, and projected the altered images on a large wall in the cathedral-ceilinged lounge area.

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