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Beth Baynum

The Hazards of an Old Headshot

August 11th, 2010 by | Share Blog

corporate headshotImagine this scenario: You’re at a conference and you’re about to speak before a group of industry leaders you’ve long admired.  It’s lunchtime and people are mingling.  One of these industry leaders approaches you, looks at your nametag and says, “Oh!  I’m glad you’re wearing the name badge because I wouldn’t have recognized you from your photo in the program.”

Now you’re feeling less like the expert you are and more like the imposter at the party.  And you’re kicking yourself for thinking your old headshot was okay and the fact that it was years outdated didn’t matter.  Clearly, it matters.

Part Two of the scenario: You’re being introduced by the conference moderator, and the headshot you provided, the one that was printed in the program, is flashing on the screen behind you.  You get on stage, and you can see a number of quizzical looks in the audience, going from the projected headshot to you.  Damn!   Now moving to the top of your new to-do list: contact a professional photographer about getting a new headshot.

In today’s media-savvy world, an outdated headshot can be a true liability to your career and your image.   If your face is in front of people in any way – on a website, blog, newsletter or program – a photo that’s years out of date puts you in a no-win situation.  Either you look like you’re denying your age and uncomfortable with growing older or you look passé and decidedly out of step, with that dated hairstyle and unfashionable suit.

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Elizabeth Beskin

Tips for a More Effective Headshot

July 6th, 2010 by | Share Blog

executive portrait by 5th avenue digitalYou know the importance of having a great-looking headshot for your website, social media sites, branding and marketing efforts.  If you don’t already have an up-to-date headshot, it’s understandable you may feel a sense of urgency to get “something” out there so you can start using it for all these purposes.  And in the short term, that may be an acceptable compromise.

But don’t fall into the trap of allowing a less-than-fabulous headshot to linger on your LinkedIn profile!  If your headshot isn’t current, doesn’t look professional nor show you at your best, it’s time to change it.

Don’t make the mistake of settling for an up-against-a-white-wall shot that your friend took yesterday.  It may be current, but won’t look professional. Remember, this is a photo that potentially everyone who comes in contact with you will see.  That’s right…all those eyeballs are on YOU.  A professional, flattering, effective headshot is well worth the small investment.

How do ensure you get an effective, professional headshot?

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