How To Promote Your Brand Using Onsite Photography

August 9th, 2009 by Beth Baynum | Share Blog

Everyone has a brand, even if they don’t know it.  Your brand is Who You Are, your company name and all that stands behind it.  Some people mistake their logo for their brand.  Your logo is not your brand; it is a symbol of your brand.  But just as your face gives the world an initial idea of who you are, your logo conveys an initial impression of your company’s brand.

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Old Navy Modelquins & 5th Avenue Digital Hit the Streets

May 13th, 2009 by Elizabeth Beskin | Share Blog

Old Navy Amplifies Advertising with Street Events

You may have seen Old Navy’s recent ad campaign using mannequins who “talk” to each other about their new spring fashions.  The spots stand out for their offbeat humor that plays off the mannequins being…well, not human.  To reinforce their new ad campaign with consumers, Old Navy has taken this concept to the streets of New York.

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Onsite Digital Photography Brings the Brand into the Home

March 13th, 2009 by Elizabeth Beskin | Share Blog

PR and Marketing Agencies are using onsite digital photography as a way to give their clients a return on investment and as a way to bring the brand into the home to keep people thinking about the event and the brand after they leave.

Onsite digital photography and green screen technology bring the brand home

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