Onsite print for British Tourism-testimonial

October 14th, 2011 by Elizabeth Beskin | Share Blog

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Nice to finally meet you as well, and thanks for bringing the frames down after-hours.

Michael and Stavros were great to work with.  Both gentlemen went above and beyond my expectations for the evening.  You’ve got a great team there!

Cheers…!

Glenn Reimer/Fourth Wall Events

Onsite print with Bernard Hopkins-testimonial

October 5th, 2011 by Elizabeth Beskin | Share Blog

It has been my pleasure working with you and your team as well.  Stavros and Julia were professional, personable, and produced high quality photos.
Everyone was pleased with the outcome of this event and your team was definitely a part of that success.

I look forward to working with you in the future!

Zenitra Perry

Sales Developement

HBO

It’s Smurf Week in New York City

July 25th, 2011 by Elizabeth Beskin | Share Blog

In celebration of the new Smurfs movie, New York City’s tourism agency, NYC & Company, proudly announces this week is Smurf Week in New York.  All are welcome to stop by Columbus Circle and check out the Smurf Village.  Marvel at the 3-D mushroom houses and a 40-foot-tall inflatable Smurf.  Today only (Monday, July 25), visitors can take pictures next to their favorite Smurf until 7pm.  You’ll also find Smurf merchandise giveaways, face painting and much more.  Bring your children and take home a photo of them with the Smurfs!  And be sure to say hello to our photographer, Stavros.
For a list of all the Smurf activities happening in the city go to the NYC & Company website

Golf Outings Resurge

May 18th, 2011 by Elizabeth Beskin | Share Blog

Are golf outings back this summer?  We have been seeing the signs.  This seasonal corporate marketing basic fell out of popularity over the past several years, as corporate events – particularly those that smack of any lavish spending – ebbed with the economy. Read the rest of this entry »

Promoting Britain with Photo Sharing

March 21st, 2011 by Beth Baynum | Share Blog

We’ve been talking about photo sharing, and how it’s becoming a more crucial element of corporate events.   This fact was illustrated yet again with a recent event produced by Fourth Wall Events.

First, it’s worth mentioning how much we love working with the Fourth Wall Events, one of New York’s most innovative event producers.  They always insert some kind of twist into what they do, adding details that make you stop and say, “Wow, that’s cool!”  For example, on their website they provide an event space calculator that helps you figure out how many people will fit in your space, or how much space you need to fit a certain number of people.  Check it out here! Read the rest of this entry »

Background Briefing for Photo Booths and Onsite Prints

November 18th, 2010 by Beth Baynum | Share Blog

When 5th Avenue Digital provides photos printed onsite, whether via green screen photography or our photo booth, clients often ask if the background matters.  The short answer is YES!  Backgrounds can make a huge difference in how your photos look and (especially for corporate or sponsored events) what message your photos convey.

Consider photos printed onsite as an extension of your marketing efforts.  Branding for your prints is as important as branding for the other elements of your event.  Making the logo or branding message work seamlessly with your photo background is important, and we’re always happy to provide our insight and knowledge on how to best accomplish this.

If you want to convey new – fresh – fashion-forward as your event’s marketing message, we recommend incorporating bright, vivid colors into your background.  This was the impression Lord & Taylor wanted to create with the splashy launch event for their renovated flagship store on Fifth Avenue.  They brought in our YouBooth photo booth to entertain the crowd and reinforce their marketing message, and here’s the background they created:

What an impact these intense colors have on the photos!   And the logo placement is worth noting, because it connects the store’s brand with the photos’ bright, fashion-oriented style.

If course, there’s always the tried-and-true event marketing tactic of step-and-repeat photos, using a printed banner emblazoned with logos.  Step-and-repeat photography is used so much because it effectively and (somewhat) subtly communicates a sponsor message.  However, the design of the step-and-repeat background can reinforce or detract from your message, depending on how it’s done.  The most effective step-and-repeat backgrounds limit the number of logos and the colors to one or two, like these:

When the party portraits are converting to black and white photos, a plain white or soft color background is often best, or a background with a simple black and white pattern, because colors can look muddy when converted to black and white.  Sometimes, a simple architectural element in a space, such as a brick wall, works well for black and white prints.

When you want to glam it up, a glittery background adds some drama to your prints.  Add a few feather boas and other props to give the background added impact.  They work together to create a real party feel for your onsite prints.

Another option is to use a large printed image as a background, as shown in the examples below for Northface outerwear and Disney.   The only caution here is that you have to be careful about lighting, to avoid glare against the glossy finish of the printed background.  That’s why you have to rely on the experts (us!) to avoid these pitfalls.

Finally, no review of background options would be complete without mentioning the ultimate in background selection: green screen photography.  A green screen allows you to insert any background you want, so the choices are almost endless.  Whatever the focus or theme of your event, we can create a background that supports and reinforces it.

Fashionistas Love Green Screen Photography

February 23rd, 2010 by Beth Baynum | Share Blog

It’s only natural, when you think about it, that the fashion industry has so quickly adopted the internet and all its permutations.  After all, fashion is a visual industry that relies on consumers picking up new trends.  What better way to make that happen than with fashion blogs and websites?

Fashion websites are popping up all over, almost daily, spawning a thriving new genre of the fashion industry.  Some sites provide a visual venue for fashion-hungry hipsters who like showing off their outfits, while others feature fashion bloggers.  For all these websites, photography is a vital component.

Read the rest of this entry »

The Photo Booth – Deconstructed

February 23rd, 2010 by Elizabeth Beskin | Share Blog

5th Avenue Digital has updated the photo booth experience with a modern, more streamlined operation and presentation.  We’ve deconstructed the booth, taking away the walls so people can move around in front of the camera and still have an onsite print experience.

Read the rest of this entry »

Onsite Photos Warm a Winter Day

February 18th, 2010 by Beth Baynum | Share Blog

One of the most rewarding aspects of our work here at 5th Avenue Digital is being involved in events that truly help local communities.  When I see a company that brilliantly merges their marketing efforts with positive social programs, using social media to promote them – well, I have to admit to being impressed and thrilled.  It’s rare to see all these elements come together so effectively.

The North Face, the well-known manufacturer of clothing for outdoor enthusiasts, is the latest company to thrill me with their blend of branding, event marketing and community outreach.  We were pleased and gratified to assist in one of these community events last Saturday, February 13th.

This special event was created and sponsored by Planet Explore, a new online community enabled by The North Face.  Planet Explore, dubbed “a portal to the outdoors,” helps individuals and families learn about and participate in outdoor activities and events in their area.  Planet Explore teamed up with the New York Restoration Project to produce the Winter Warm Up event in Swindler Cove Park, at the Northern tip of Manhattan.
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How Awesome Is This? LinkedIn links 5th Avenue Digital to New Business!

April 17th, 2009 by Elizabeth Beskin | Share Blog

I noticed this posting on LinkedIn a few months ago (it was in the Questions & Answers section under “Event Marketing & Promotions”):

“Does anyone know a good photographer in Chicago to do headshots and automatic uploads?”

Read the rest of this entry »