Sustaining Success in a Weak Economy

August 26th, 2010 by Elizabeth Beskin | Share Blog

5th Avenue Digital recently hit its two-year anniversary.  There were no celebrations – we’re too busy working!  But the occasion gave us a reason to pause and think about how far we’ve come in the two years we’ve been operating as our own entity.  I thought our blog readers might be interested in what’s happened since separating 5th Avenue Digital from Sarah Merians Photography, and what we’ve done to keep our business viable in this weak economy.

Over 10 years ago, while still a part of SMP, 5th Avenue Digital started by doing corporate photography, and we continued to focus on this segment after the split.  However, we soon realized we’d need to expand beyond this rather narrow market.  The companies officially separated shortly before the start of the economic meltdown.  Subsequently, the corporate work (particularly with our larger clients, Lehman Brothers and AIG) dwindled drastically.  We knew then that we’d need to regroup, find ways to reach new market segments and develop new offerings, if we were going to survive.
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Maximum Impact for Photo Booth Portraits

May 25th, 2010 by Elizabeth Beskin | Share Blog

5th Avenue Digital recently had the good fortune to introduce the versatility of our new photo booth, called YouBooth, to a premier event planning company in New York.  They wanted portraits taken and printed onsite at an event they were producing for an area hospital’s gala event.  They also wanted the portraits projected on large screens for everyone at the event to see.

When they heard about YouBooth, they knew it was perfect for the gala.  The event was held at Steiner Studios in Brooklyn, on the third and fourth floors with to-die-for views of the city skyline.  They wanted a YouBooth unit on each floor, to give everyone an opportunity to get in on the photo fun.

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The Photo Booth – Deconstructed

February 23rd, 2010 by Elizabeth Beskin | Share Blog

5th Avenue Digital has updated the photo booth experience with a modern, more streamlined operation and presentation.  We’ve deconstructed the booth, taking away the walls so people can move around in front of the camera and still have an onsite print experience.

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5th Avenue Digital Introduces a Modern Take on the Photo Booth

February 2nd, 2010 by Beth Baynum | Share Blog

The fun of a photo booth never grows old.  Everyone crams into the little space and the camera snaps away, catching all your friends’ faces at their goofiest…it’s a blast!  But it’s also cumbersome and a bit old-school.

Until now!  5th Avenue Digital has re-created that carefree photo booth experience with a modern, more streamlined operation and presentation.  We’ve deconstructed the booth, taking away the walls so people can move around in front of the camera.  It’s like a photo booth set free!   And because people feel more comfortable and relaxed, they get better photos.

Plus: instead of the old strip of photos – and only the strip – you have options.  We can program the booth to deliver a series of images – two, three or even six separate photos; it’s your choice – on one 4×6” or 5×7” print, in black and white or in full color.  We also can brand the photo with a name for a B’nai Mitzvah or wedding, or with a logo for a corporate event.

The 5AD Photo Booth is even lovely to look at – not an ugly black box.  It’s a beautifully varnished birch wood chest with a plexiglass top, roughly the height and width of an average adult, but slightly deeper.  All the elements (camera, printer, paper) are self-contained in the booth, giving a clean silhouette.  Unlike traditional photo booths, ours is free standing with no cramped seating to squeeze into.  You just stand in front of it, press the foot pedal, and voila!  Out come your photos.
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