Gravity Summit-Brand Marketing using Social Media

December 14th, 2009 by Elizabeth Beskin | Share Blog

A few months ago, a new social media friend and business associate asked if I was coming to Boston to go to Gravity Summit, her favorite with social media event of the year,because it focused on brand marketing.  I was unable to make the trip, having just got back home to New York from my first session at Harvard.   Luckily, the event was streamed live on CNN.Live. 

I was glued to my computer far longer than I had time for, as I grasped as much as I could from the masters in this new world of  brand marketing and advertising.  Included were social media branding superstars such as Gary Vaynerchuk, Ramon DeLeon and MC Hammer.  I learned so much from this presentation, that when I recently learned the Gravity Summit was coming to New York City, I was quick to sign up.

The day was packed-full of speakers who look at social media from the perspective of  brand Marketing and advertising.  They examined how people are using social media campaigns to change their businesses, and more importantly, how they are able to track those changes. Read the rest of this entry »

Reflections on Harvard Business School and my Event Photography Business

December 9th, 2009 by Elizabeth Beskin | Share Blog

I have been asked many times to discuss the value I have received going through this intense program to receive a Harvard Business School education at this stage in my life and career. It’s a three year program for entrepreneurs who work inside their businesses and meet the business criteria requirements.

Read the rest of this entry »

Program of Interest to Anyone in the Wedding Industry

October 27th, 2009 by Elizabeth Beskin | Share Blog

If you’re involved in the wedding industry, or know someone who is, you’ll want to know

about an informative luncheon program sponsored by the International Special Events

Society (ISES) NY Metro Chapter and The Association of Bridal Consultants.  I’ll be one of

three featured speakers talking about tools for success in today’s wedding industry. Read the rest of this entry »

The Right Headshot is Crucial for Social Media

May 26th, 2009 by Elizabeth Beskin | Share Blog

If you use any of the social media platforms, such as Facebook, Twitter, or LinkedIn, your image or photo is everywhere. Anytime you post anything: a blog, a tweet, an ad, or change your status, etc., you are representing yourself, your company and your brand. Read the rest of this entry »

How Awesome Is This? LinkedIn links 5th Avenue Digital to New Business!

April 17th, 2009 by Elizabeth Beskin | Share Blog

I noticed this posting on LinkedIn a few months ago (it was in the Questions & Answers section under “Event Marketing & Promotions”):

“Does anyone know a good photographer in Chicago to do headshots and automatic uploads?”

Read the rest of this entry »