Gravity Summit-Brand Marketing using Social Media

December 14th, 2009 by Elizabeth Beskin | Share Blog

A few months ago, a new social media friend and business associate asked if I was coming to Boston to go to Gravity Summit, her favorite with social media event of the year,because it focused on brand marketing.  I was unable to make the trip, having just got back home to New York from my first session at Harvard.   Luckily, the event was streamed live on CNN.Live. 

I was glued to my computer far longer than I had time for, as I grasped as much as I could from the masters in this new world of  brand marketing and advertising.  Included were social media branding superstars such as Gary Vaynerchuk, Ramon DeLeon and MC Hammer.  I learned so much from this presentation, that when I recently learned the Gravity Summit was coming to New York City, I was quick to sign up.

The day was packed-full of speakers who look at social media from the perspective of  brand Marketing and advertising.  They examined how people are using social media campaigns to change their businesses, and more importantly, how they are able to track those changes. Read the rest of this entry »

Twitter Lists: Value for You and Value for Your Followers

November 10th, 2009 by Elizabeth Beskin | Share Blog

Twitter recently introduced a new feature simply called Twitter Lists. This new feature isn’t available to everyone –yet.  Twitter Lists are such a useful feature that I am finding that I am spending more time on the Twitter site instead of using TweetDeck.

Here’s how Twitter Lists work: Read the rest of this entry »

I’ve Been Tweet-Jacked!

July 30th, 2009 by Elizabeth Beskin | Share Blog

I’ve been getting more and more into Twitter and developing ways to create even more meaningful relationships with the people that follow me. To this end, I have been experimenting with various “Twitter Tools” to make it easier. In order to use these tools I must provide my Twitter log-in and password in order for these tools to access and link to my account. However, not all Twitter tools are created equal: here’s the story of how I got Tweet-Jacked! Read the rest of this entry »