Sustaining Success in a Weak Economy

August 26th, 2010 by Elizabeth Beskin | Share Blog

5th Avenue Digital recently hit its two-year anniversary.  There were no celebrations – we’re too busy working!  But the occasion gave us a reason to pause and think about how far we’ve come in the two years we’ve been operating as our own entity.  I thought our blog readers might be interested in what’s happened since separating 5th Avenue Digital from Sarah Merians Photography, and what we’ve done to keep our business viable in this weak economy.

Over 10 years ago, while still a part of SMP, 5th Avenue Digital started by doing corporate photography, and we continued to focus on this segment after the split.  However, we soon realized we’d need to expand beyond this rather narrow market.  The companies officially separated shortly before the start of the economic meltdown.  Subsequently, the corporate work (particularly with our larger clients, Lehman Brothers and AIG) dwindled drastically.  We knew then that we’d need to regroup, find ways to reach new market segments and develop new offerings, if we were going to survive.
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Who Knew our YouBooth, Photo Booth is Such a Fun Factory??

June 23rd, 2010 by Beth Baynum | Share Blog

Last night I attended the second anniversary party for La Venue, a fabulously versatile turn-of-the-century event space in West Chelsea, and was doubly delighted – and doubly surprised.  The first surprising delight was La Venue’s space: the old hardwood floors are gorgeous, and while the space is vast, it allows for sectioning off so smaller intimate spaces can be created.

The second surprise and real delight was seeing our YouBooth in action.  We tested our new photo booth extensively during its development, so I’ve seen what it can do.  We’ve already contracted YouBooth for a number of events, and I’ve seen the photos and videos from those events.  But that’s nothing like witnessing for myself how people interact with YouBooth!  Seeing YouBooth at an actual event really opened my eyes to its entertainment value. Read the rest of this entry »

Maximum Impact for Photo Booth Portraits

May 25th, 2010 by Elizabeth Beskin | Share Blog

5th Avenue Digital recently had the good fortune to introduce the versatility of our new photo booth, called YouBooth, to a premier event planning company in New York.  They wanted portraits taken and printed onsite at an event they were producing for an area hospital’s gala event.  They also wanted the portraits projected on large screens for everyone at the event to see.

When they heard about YouBooth, they knew it was perfect for the gala.  The event was held at Steiner Studios in Brooklyn, on the third and fourth floors with to-die-for views of the city skyline.  They wanted a YouBooth unit on each floor, to give everyone an opportunity to get in on the photo fun.

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