Gravity Summit-Brand Marketing using Social Media

December 14th, 2009 by Elizabeth Beskin | Share Blog

A few months ago, a new social media friend and business associate asked if I was coming to Boston to go to Gravity Summit, her favorite with social media event of the year,because it focused on brand marketing.  I was unable to make the trip, having just got back home to New York from my first session at Harvard.   Luckily, the event was streamed live on CNN.Live. 

I was glued to my computer far longer than I had time for, as I grasped as much as I could from the masters in this new world of  brand marketing and advertising.  Included were social media branding superstars such as Gary Vaynerchuk, Ramon DeLeon and MC Hammer.  I learned so much from this presentation, that when I recently learned the Gravity Summit was coming to New York City, I was quick to sign up.

The day was packed-full of speakers who look at social media from the perspective of  brand Marketing and advertising.  They examined how people are using social media campaigns to change their businesses, and more importantly, how they are able to track those changes. Read the rest of this entry »

Twitter Lists: Value for You and Value for Your Followers

November 10th, 2009 by Elizabeth Beskin | Share Blog

Twitter recently introduced a new feature simply called Twitter Lists. This new feature isn’t available to everyone –yet.  Twitter Lists are such a useful feature that I am finding that I am spending more time on the Twitter site instead of using TweetDeck.

Here’s how Twitter Lists work: Read the rest of this entry »

Social Media Cool Find of the Week

June 20th, 2009 by Elizabeth Beskin | Share Blog

Instead of creating a long post of earth shattering info every week, I’ve decided to let you know about one really cool find that I’ve come across in social media.

I’m researching and learning all the time. It still amazes me when something really simple pops up on my radar — and makes total sense.

Here’s “This Week’s Find” – or perhaps it’s a revelation: Read the rest of this entry »

10 Things I Learned at Twitter Boot Camp

June 18th, 2009 by Elizabeth Beskin | Share Blog

On Monday I had the pleasure of being able to spend the entire day at Tim O’Reilly’s Twitter Boot Camp at the New World Stages in Manhattan. There were wonderful speakers and wonderful advice on the use of Twitter for your brand. Here are a few pearls of wisdom I took away about this exciting new communication tool. Read the rest of this entry »

The Right Headshot is Crucial for Social Media

May 26th, 2009 by Elizabeth Beskin | Share Blog

If you use any of the social media platforms, such as Facebook, Twitter, or LinkedIn, your image or photo is everywhere. Anytime you post anything: a blog, a tweet, an ad, or change your status, etc., you are representing yourself, your company and your brand. Read the rest of this entry »

Twitter Basics to Get in the Game

April 29th, 2009 by Elizabeth Beskin | Share Blog

Why is everyone talking about twitter and what do you need to know to get started?

Twitter allows you to communicate with people who you don’t know, share your knowledge and build a community around common interests. Twitter is a fascinating marketing tool as well as a fascinating learning tool. Here are some basics to get you in the game.

If people on Twitter find what you have to say interesting they will follow you, receive all your tweets, and even re-tweet your wisdom to their communities. The more people that re-tweet you, the more people you have the ability to get in front of. You can ask your followers a question and usually you will get an answer. Read the rest of this entry »