One of our most loyal and beloved clients, Consultants 2 Go, recently celebrated their 10th anniversary in business, and we were there to capture the event.Â Consultants2GoÂ® is a management consulting company providing marketing and analytic consultants to Fortune 1000 companies. Â Being experts at using PR to market their services, they had a specific plan in mind for using their event photos.
We asked Sandi Webster, one of the company owners, to re-cap their strategy for maximizing use of the event photos:
1.Â Â Â All photos were posted to the companyâ€™s Facebook Page and website
2.Â Â Â Individual photographs of clients, consultants and staff gave more ways to market:
- Sending individual emails to each attendee who was photographed, along with a Thank You for attending.Â For clients, this individual email was a follow-up to any conversation had at the party, and was another client touch point.
- For some clients, including a photo of a consultant who can help their business.Â Even if they didnâ€™t speak at the party, it gave them an increased comfort level since they probably saw the person at the event.
- For consultants who attended, sending a link to the Facebook page so that they can see the album
3.Â Â Â Emailing a newsletter including links to the pictures
4.Â Â Â Sending a press release announcing the anniversary, with a photo
5.Â Â Â Making commemorative photo albums for the staff
These are just a few ideas for extending the use of your event photos.Â Including your event photos as part of your overall marketing efforts is strategic and smart â€“ just like Sandi.Â Thank you for sharing your marketing expertise, Sandi, and congratulations on 10 years in business!