10 Things I Learned at This Year’s Women Presidents’ Organization Conference

Here are some of the kernels I took away from my participation in the Women Presidents’ Organization 2013 International Conference:

1. Women are starting to understand the power they have in numbers. They are mentoring each other, empowering each other, and creating businesses that are making a difference in their communities and in the lives of other women.

2. I am lucky to have heard Linda Applegate a few times as the head of the OPM program at Harvard Business School. Every time I hear her lecture, even if I’ve heard the content before, I hear something new. This time, I heard the term pivotal growth, and I think that’s the stage we are now in at 5th Avenue Digital. Read the rest of this entry »

The Social Media Portal Sweetens a Promotion for Hershey’s S’mores

At the recent BlogHer Conference at the New York Hilton, Hershey’s was looking for a way to draw attendees to their promotional suite for their eternally-popular S’mores treats.  They accomplished this by creating fantastic interactive sets, with the help of the top-notch team at Empire Force Events , masters at the art of event marketing.

The Hershey’s Suite gave everyone a chance to make – and EAT! – S’mores while relaxing in the created settings.  One set was a campfire, the other a backyard barbeque.  After getting their photos taken, everyone used our Social Media Portal to email the pictures to friends and family, Tweet them and post them on Facebook.  This created lots of buzz and drew more visitors to the S’mores Suite.  It’s another example of event marketing done right.  The client was thrilled with the results and the photos are – of course – SWEET!

Best of 2011: New York City Group Shots

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Highlights from Special Event

The appeal of Special Event, the annual gathering of movers and shakers in the special event industry, has something to do with going someplace warm every year during the first few weeks of January.  I usually find an inspiring mix of event ideas from the trade show, educational elements and massive doses of networking.  This year’s event was in Phoenix, and though the weather was warmer than home, I didn’t see the sky except for my walk across the street from hotel to convention center.

I got off to a rocky start when my plane from New York was canceled because of frozen lines.  The day was not lost because my fabulous traveling companions, Xocital Gonzalas and Howard Givner, not only quickly rebooked us on a later flight, but kept the conversation engaging and prevented a true travel nightmare. Read the rest of this entry »

Fifth Avenue Digital Covers the Israel Policy Forum (IPF)

We recently covered an annual event for the Israel Policy Forum (IPF), held at The Grand Hyatt. This year’s event featured a keynote address by Senator Chuck Hagel (R-NE) and discussions with leading analysts and officials on the Israeli-Palestinian negotiations.

The event featured discussions with leading analysts and officials on the Israeli-Palestinian negotiations, the indirect Israeli-Syrian talks and the role of the Obama administration in the Mideast. The IPF advocates for active and sustained American diplomatic efforts, which are essential to achieving a comprehensive settlement of the Arab-Israeli conflict.

We applaud their work and are proud to have participated in this important event.

Photo Gallery Of Business Meetings and Events

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