May 16th, 2012 by
Elizabeth Beskin |
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It’s a family affair at Judy Paulen Designs, where Jessica, under the tutelage of her mother Judy, helms the firm’s first retail boutique. Â Located inside of Bloomingdale’s in New York City, the shop offers custom invitations and a broad selection of stationery designs for discerning brides, engaged couples, and party hosts. Â Jessica’s personable style and natural creative knack have helped propel the nearly 40-year-old business into the 21st century, as they continue to work with some of the most beautiful, prestigious venues for their distinctively elegant clientele. Â Jessica spoke with us briefly about how the industry has evolved and what inspires her work.
What’s a “can’t miss” event in your industry?
The National Stationery Show… and it’s coming right up! It is THE place to see what’s new and what the next trends will be. I always leave there feeling so inspired, trying to figure out which idea to focus on and make happen. It’s also so much fun to see all of our friends from around the country. I am counting down the days!
How has the industry changed since you started?
I grew up in this industry (my mother used to have her office in our house). Eight years ago I officially joined the family business that my mother built. Since then the stationery industry has become so much more exciting. [Back then] a bride had to dig pretty deep to find an invitation that was unlike any other she had seen before. Today there are so many wonderful options and styles available to her and it’s a joy to be able to offer such a great selection to our customers. I give so much credit to our designers for bringing high design and intricate printing and production processes to the retail environment where any bride can access it and afford it.
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