March 7th, 2011 by
Elizabeth Beskin |
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Wedding photography is rapidly changing before our eyes. While I knew this before attending WPPI, the annual Wedding & Portrait Photographer Conference in Las Vegas, absorbing what I learned there certainly underscored this fact. With so many young talents rapidly entering the market, established photographers can stand out only by virtue of their experience, and how they use it to push the boundaries of their art.
The abundance of blogs and other media outlets for photographers to get their work published has provided a plethora of places looking for good content to brighten their pages. This phenomenon has infused the industry with fresh perspectives. Not since Dennis Reggie gave way to the photojournalistic movement in weddings, back in the 80s, has there been such a radical shift in style.
High-end digital cameras have engendered a new style of shooting, which has brought an emerging category of stylized engagement shoots to the foreground. Whether featuring a vintage aspect or some romantic romp in the city, this new type of shoot lends renewed excitement to the photographer, as well as the bride and groom looking to personalize their particular love story.
One of the hallmarks of this style seems to be the use of natural light – or in my terms, lack of good lighting equipment! This is where real, hard-won experience pays off, and where the true artists separate themselves from the pack of newbies.
Every year, I look forward to seeing the work of the established players in the field and what they are able to do with their artistic passion. There is no denying technique and the gorgeous results these masters deliver for their wedding clients. This is clearly seen in the competition sponsored by the conference. An annual highlight, the competition allows photographers to submit images for judging by their community. It’s sort of like a wedding and portrait photographers’ Oscars.
Not being a photographer myself, I’m able to fully appreciate the artistry and expertise that goes into taking some of these images. These are not the editorial-style images seen in blogs and brides magazines, but photographs taken by skilled masters of real people in real-time life situations.
I am proud to be representing some of these masters at 5th Avenue Digital, and to watch our long-established photographers incorporate these new trends. It is our goal to represent a wide range of talent and creative options, at price points suitable for almost any wedding budget. In my next post, I will introduce our newest addition, Alan Weiner, and showcase the exceptional work our established photographers are doing that reflect this modern, fresh style.
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At a wedding last weekend at The Loeb Boathouse in Central Park, the groom serenaded his partner with a flash-mob rendition of “Teenage Dream” by Katy Perry. This all-male revue is proof positive that love can make everyone feel like a teenager — and you’re never too old for love.
