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Event Business Bible Founder David Adler Shares Secrets of Success for Event Focus Friday
May 4th, 2012 by Elizabeth Beskin | Share Blog
Anyone worth their salt in the event industry will confirm that if you’ve never consulted BizBash in your research while budgeting, planning or reviewing an event, you are not really in this industry. BizBash Magazine is literally the trade “bible” used by event gurus internationally, with regionally-specific versions now available in nine markets, including Los Angeles, Toronto, Chicago and Las Vegas. In addition, BizBash Media encompasses a wealth of information sources easily accessed through websites, publications, newsletters, tradeshows and other events. And the man at the helm of this inspirational empire, CEO and founder David Adler took a few moments to share with us musings about his journey, in this edition of Event Focus Friday.
Where did the idea for your business come from?
I was the VP of Corporate Communications at PRIMEDIA which owned New York, Soap Opera Digest and 300 other magazines. We were spending millions on events. Â At one party, the 50th anniversary of Seventeen Magazine, I was planning the event with famed event designer Robert Isabel. Â I was trying to cut the budget by cutting out $25K in palm trees and decided that there had to be a better way. Â That was why I started BizBash.
How has the economy affected your industry?
[It's] made us more innovative.
All other conditions equal, do you prefer outdoor or indoor events? Why?
Outdoor. Â [I] love things like [I experience with a favorite organization] Outward Bound: hiking and water [activities].
What do today’s start-ups need to find success?
Passion and obsession.
What’s your dream job?
What I’m doing.
What’s your “secret sauce” for success as an entrepreneur?
Manage serendipity. Â Rub elbows with people you like and who you want to be around and the best things will happen. Â [Also], trusting in the powers of “let’s.” Let’s do this; let’s try that, let’s experiment.
What advice would you give your 25-year-old self, based on where you are now?
Learn programming.
Name three inspirations: 1 person, 1 place, 1 thing.
Hillary Clinton. Maine. iPad.
If you weren’t doing this, what would you be doing?
Using my creative skills to help in public service.
When you aren’t doing this, what are you doing?
Helping at the State Department, using the platform to make fundamental change.
Biz Tools: Mac or PC?
Mac, all the way.
When it comes to themes, what’s your favorite decade and why?
Now; I feel that I can be myself totally.
Vacation Destination: Â city, country or beach?
All of the above.
Share a secret.
I love trash TV!
Founded in 2000, BizBash is the leading trade media for the event industry. Â The company exists to inspire effective special events and meetings by offering insightful editorial, sharing the latest ideas and strategies, providing essential tools and resources, and fostering community via their various communications platforms of websites, publications, newsletters, trade shows and more. CEO and founder, David Adler has received numerous accolades in his storied career, including recognition as Industry Professional of the Year (2006) by the FBAA, and as one of the 25 Most Influential Leaders, named by Meeting News Magazine, in 2004. Learn more about the BizBash Media empire at: www.bizbash.com
Tags: 5th Avenue Digital, bizbash, Corporate Events, David Adler, event focus friday, event planners
