November 10th, 2010 by Elizabeth Beskin
When you (or your client) are sponsoring an event, you want to come up with as many ways as possible to connect your logo and marketing message to the event. Signage is the first and most common tactic that brands the event as yours. The problem is, in these times of marketing over-saturation, a sign rarely breaks through the visual clutter. Most signage is barely noticed, and if it is, it’s forgotten a second later. What’s the point in spending hundreds of event budget dollars on a branding message that has no impact?
A more effective use of those hard-won event budget allocations is to put those dollars toward something people will notice and remember. Better to invest in branding efforts that really make an impact, putting your name and logo in front of your target audience and driving your event message home. And that’s exactly what you get with YouBooth, our new digital photo booth.
Unlike other digital photo booths, YouBooth comes with all the workings inside. Its sleek, aesthetic design allows it to be seamlessly integrated into any event décor. With our digital photo booth, your event guests have a blast taking fun photos of themselves, which we brand with your company name, logo or message. The YouBooth photo booth is an entertainment element as well as a marketing tool.
The photos print in seconds, giving each guest at least one fun picture to take home after the event. And when they take their photos home, they’re taking your branding home as well. In most cases, that photo from our digital photo booth will be placed in the frame of a mirror or stuck on the refrigerator for weeks or even months. Your branding message will be seen again and again, by the recipient — and probably his friends and family too.
Multiply that one recipient by dozens … and those impressions by dozens more … now that’s IMPACT!