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Elizabeth Beskin

Best of 2011: Marketing Photos

March 18th, 2012 by | Share Blog

retail cheese photos at eataly in nyc

Every year we are asked to do marketing photos for various corporation.  This year was no exception.  We had the pleasure of working on a brochure for A hotel, a Restaurant and even a mall developer.  The best part was the happy customers.  Here are a few of the chosen images.

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Elizabeth Beskin

Smurfs light up the Green Screen..and the Big Apple!

July 28th, 2011 by | Share Blog

5th avenue digitalAs some of you may know from our previous post – or may have seen in the news – this week was declared Smurf Week in New York City, tying in with the new Smurf movie that features locations in and around the city.  Most of the activities have been organized by NYC & Company, which turned to us to provide green screen photography at their big launch event on Monday, July 25th at Columbus Circle.

Judging by the crowds and the photos, the event was a huge success.  Our photographer, Stavros, said he felt like Santa at Macy’s right before Christmas, with the hoards of people waiting for their turn in front of the green screen.  Stavros reports that the line wound from the tent in Columbus Circle into Central Park.  Hundreds of people waited in the rain to get their photos taken.

It’s clear to see why they waited.  The photos are adorable!  Yet despite the rain and crowds, the event was well organized so everything ran smoothly.  People were friendly and patient, and they loved the photos, T-shirts and other fun swag given away in the tent.  Kudos to NYC & Company for producing another stellar city event! (more…)

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Elizabeth Beskin

It’s Smurf Week in New York City

July 25th, 2011 by | Share Blog

onsite print by 5th avenue digitalIn celebration of the new Smurfs movie, New York City’s tourism agency, NYC & Company, proudly announces this week is Smurf Week in New York.  All are welcome to stop by Columbus Circle and check out the Smurf Village.  Marvel at the 3-D mushroom houses and a 40-foot-tall inflatable Smurf.  Today only (Monday, July 25), visitors can take pictures next to their favorite Smurf until 7pm.  You’ll also find Smurf merchandise giveaways, face painting and much more.  Bring your children and take home a photo of them with the Smurfs!  And be sure to say hello to our photographer, Stavros.
For a list of all the Smurf activities happening in the city go to the NYC & Company website

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Elizabeth Beskin

Bring the Branding Home with a Branded Photograph

November 10th, 2010 by | Share Blog

lord_and_taylor_event_photographyWhen you (or your client) are sponsoring an event, you want to come up with as many ways as possible to connect your logo and marketing message to the event.  Signage is the first and most common tactic that brands the event as yours.  The problem is, in these times of marketing over-saturation, a sign rarely breaks through the visual clutter.  Most signage is barely noticed, and if it is, it’s forgotten a second later.  What’s the point in spending hundreds of event budget dollars on a branding message that has no impact?
A more effective use of those hard-won event budget allocations is to put those dollars toward something people will notice and remember.  Better to invest in branding efforts that really make an impact, putting your name and logo in front of your target audience and driving your event message home.  And that’s exactly what you get with YouBooth, our new digital photo booth.

Unlike other digital photo booths, YouBooth comes with all the workings inside.  Its sleek, aesthetic design allows it to be seamlessly integrated into any event décor.  With our digital photo booth, your event guests have a blast taking fun photos of themselves, which we brand with your company name, logo or message.   The YouBooth photo booth is an entertainment element as well as a marketing tool.
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The photos print in seconds, giving each guest at least one fun picture to take home after the event.   And when they take their photos home, they’re taking your branding home as well.   In most cases, that photo from our digital photo booth will be placed in the frame of a mirror or stuck on the refrigerator for weeks or even months.  Your branding message will be seen again and again, by the recipient — and probably his friends and family too.

Multiply that one recipient by dozens … and those impressions by dozens more … now that’s IMPACT!

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