Results from the Ultimate Engagement

April 8th, 2010 by Elizabeth Beskin | Share Blog

On March 14th, I co-produced an event called the Ultimate Engagement, at Manhattan’s Gotham Hall.  Frequent readers of this blog will know that I created this bridal event with my industry colleague, Maya Kalman, as a way for us to showcase our wedding businesses in a more personalized and targeted format.

Our concept was to give brides a chance to have one-on-one appointments with the masters of the wedding industry.  We put together an impressive group of wedding purveyors, presented in a luxurious venue, along with champagne and hors d’ouevres, informative sessions by wedding industry experts, and trunk shows with high end designers.  It was truly a bridal event like no other.

And I’m happy to report the concept worked!

In addition to being a sponsor of the event, 5th Avenue Digital provided photography coverage – you’ll find a link to the photos below.  We also provided an opportunity to try our new photobooth, complete with bouquet props, courtesy of Diana Gould.  (You can see these photos in our online link as well.)   Plus, we gave brides a chance to meet and see work from two of our top photographers, Julie Skarrett and Robert Evans.

Read the rest of this entry »

A New Year for 5th Avenue Digital

March 1st, 2010 by Elizabeth Beskin | Share Blog

This year marks a new path for us.  Last year was more about…what do we want to be when we grow up?  We did a lot of soul searching, deciding where we fit as a stand-alone company.  In 2010 we are acting on what we learned and rolling out our plans.

This is our first newsletter letting you know all that we’re doing at 5^th Avenue Digital and our sister companies.  Please let us know what you think!  We are always looking for new ideas and ways to improve, and we welcome your input.

5^th Avenue Digital started as an innovator in digital technology, at a time when the world was still using film.  We have taken that spirit of innovation and brought it into our mission, addressing our clients’ changing needs for our products and our services.  This month we are launching our deconstructed photo booth. Read the rest of this entry »

How the Ultimate Engagement Came to be

March 1st, 2010 by Elizabeth Beskin | Share Blog

As an entrepreneur who’s been involved in the wedding industry for over the past 20 years, I’ve never known a more interesting time to come up with a new idea.

Because nothing is the same as it was ten years ago…

Ever since the internet came to be, information is on overload.  There is so much easy access to information from blogs, wedding websites and directories of vendors, most consumers find the choices overwhelming.

I started my career in the photography industry, where brides first started to purchase their wedding services online.  I saw photographers shoot one wedding with their inexpensive cameras, create quickie websites and – voila! – they suddenly became experienced wedding photographers.  Most people couldn’t detect these photographers’ lack of real experience or artistry from their websites.

As an entrepreneur, I noticed that these brides still wanted heirloom albums.  I created Album Boutique to fill that hole in the market and give all brides a chance get a high quality bound album for a reasonable price. Read the rest of this entry »